Macy’s, United States (US) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
2022 has been a challenging year for the Macy's, with comparable owned sales in Q3, for the period ending October 2022, falling 4.0% on the year, after a disappointing H1 where sales dipped 2.9%. Its mass market positioning has placed it in a more vulnerable position amid rising inflation, as its consumers face significantly squeezed disposable income.
Scope
– Macy’s one-stop-shop proposition has the largest appeal among Millennial and Gen X family shoppers
– A loss of 0.5ppts US market share from 2016 to 2021 highlights that Macy’s needs to work hard to increase shopper appeal
– Macy’s must pour investments into both stores and online to improve the shopper experience
Reasons to Buy
– Gain a comprehensive knowledge on Macy's business and develop a competitive advantage
– Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing &footwear market segment in the United States
Amazon
Target
Kohl's
Macy's
Nike
JC Penney
TJ Maxx
Old Navy
Marshalls
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Frequently asked questions
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